Dentists On Orbit
Indicators of the spontaneous awareness of the Dirol brand (Orbit's main competitor) confidently crept up after they launched a series of commercials about the Girls-Pills in 2006.
Finally Wrigley asked us to develop what we had offered them so long: the series. Since Orbit for several years already made spoofs on Hollywood movies, we decided to create a great star saga. Star saga about dentists!
Everything would be great if it were not for the changes in the Russian Advertising Law. They banned the display of medical professionals in advertising non-medical products. We had to urgently change the plots and "Dentists In Orbit" turned into "In Orbit"
Yes, we had to switch to metaphors. Enjoy other commercials!
Credits:
Agency BBDO Moscow:
Creative Group Head – Nikolay Pynti (myself)
Art Director – Natalia Podogova
Art Director – Natalia Podogova
Copywriter –
Creative Directors – Igor Lutz, Andrei Iliassov
Agency Producers – Elena Gazhevsky, Sergei Ageev, Anastasia Konovalova
Account Manager – Anna Glinkina
Account Director – Marina Vershinina
Client Service Director – Daria Shadrina
